invati ultra advanced™ thickening foam | Aveda (2025)

Featured Ingredients:

Organic Amla
• A highly potent CO₂ extract used to amplify hair thickness. Instantly increases the diameter of the hair shaft to thicken and lift hair at the root. Our amla is responsibly-sourced from organic farms in India. Learn more.​

Rice protein
• Forms an invisible, lightweight and flexible layer around each hair to help instantly thicken its appearance. Our rice amino acid is made from broken rice fragments recovered from the food industry. Learn more.​

Instantly thicken hair by up to 11% (and feel like you have 11,000 more hairs on your head^*) with our advanced thickening foam as apart of our 4-step system + thickening foam.

• 90% said hair looked instantly thicker and fuller^**
• 86% said left hair instantly voluminous^**

This multi-benefit hair foam gives you all-day fullness and flexible, touchable hold without creating build-up or weighing hair down. The formula helps reinforce fragile hair and protects from blow-drying, plus reduces frizz and leaves hair shiny.

Suitable For
All thinning hair types

Aroma
Soothing Pure-Fume™ aroma with lavender, clary sage, Australian sandalwood, vanilla and other pure plant and flower essences.

• 97% naturally derived^***
• Vegan
• Leaping Bunny Approved

^*Based on ex-vivo testing after using the Invati Ultra Advanced™ 5-step system of shampoo, conditioner, serum, leave-in and foam. On average, people have 100,000 strands of hair on the head.
^**Consumer testing on 105 women after using the product for 2 weeks.
^***Naturally derived per the ISO 16128 Standard. From plant, non-petroleum mineral sources, and/or water.

How to Use

Do not shake bottle.
Pump 3-5 times into hands and emulsify. Distribute evenly onto damp hair from roots to ends. Blow dry and style.
Use as a finishing touch after the 4-step invati ultra advanced™routine.

PRO TIP: By adding the foam directly to the brush, you can achieve a targeted and full even distribution as you glide the brush through the hair it deposits the product from roots to ends for a balanced root to end application for the fullest of blow dry.
– Bea Carmichael, Aveda Global Artistic Director

REGIMEN
invati ultra advanced™ 4-step system

Step 1: Exfoliate

or

Step 2: Thicken

or

Step 3: Revitalize

Step 4: Fortify

+ to style:

Ingredients: Water\Aqua\Eau, Propanediol, Polysorbate 20, Glycerin, Zingiber Officinale (Ginger) Root Extract, Alpinia Officinarum Root Extract, Eclipta Prostrata Extract, Curcuma Longa (Turmeric) Root Extract, Panax Ginseng Root Extract, Emblica Officinalis Fruit Extract, Hydrolyzed Corn Starch, Hydrolyzed Rice Protein, Arginine, Cocamidopropyl Hydroxysultaine, Citric Acid, Polyquaternium-4, Hydroxyethylcellulose, Fragrance (Parfum), Linalool, Citral, Limonene, Citronellol, Benzyl Alcohol, Farnesol, Geraniol, Benzyl Benzoate, Sodium Citrate, Sodium Phytate, Isopropyl Myristate, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate